The Capco Direct Mail Shopper Insert program maps the locations of the dominant supermarkets in a region, then delivers by mail an FSI look-alike insert shopper to all households that fall within a 2 to 5 mile radius (in most cases). Reach the nation's best supermarket shopping corridors with the best rates in the direct mail industry. Saturate by mail (through our coupon magazine insert) all households within 2 to 5 mile radius of America's top national and regional supermarkets (not just households who randomly receive a Sunday newspaper). The Shopper Insert format is an FSI styled, consumer-friendly, sturdy direct mail piece. The best rates available anywhere in Direct Mail! Nearly zero misredemptions due to controlled direct mail distribution. Enjoy superior response via targeted direct mail distribution. Full 60 to 90 day shelf time due to the long lifetime of the coupon magazine carrier.* *Publication vehicle in which inserts are delivered.